Privacy Notice & Cookies Policy

Heedful is committed to maintaining the trust and confidence of: visitors to our web site, registrants of our app and subscribers to our email list. Here you’ll find information on how we treat data that we collect you.


Visitors to our Website
When someone visits www.heedfulapp.com we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. You can find more information on how cookies are used on this website in the Cookies Policy below.


If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Registrants to our App

So we can make the app work, we need some personal information. Here is why we ask you for it:

  • •  You name: because we’re polite and you’re not a robot.
  • •  Your mobile phone number: so we can securely register your device, and you are who you say you are.
  • •  Your email: so we can send you your password and you can login – that’s pretty important.
  • •  Your vehicle details, such as make and registration: so users of the app can identify your vehicle and mark is safe or in danger, the crux of how our app works. This info is never publicly shared with anyone else.

Email sign-ups
As part of the registration process for the app, or for campaigns we run, you will be asked for your email address which is personal information. We use that information for a few reasons:

    • •  to tell you about stuff you’ve asked us to tell you about
    • •  to contact you if we need to obtain or provide additional information about our service
    • •  to check our records are right
    • •  to tell you about things that we think you’ll like, only if they relate to why you signed up. This may be special offers from us, our partners or through; this will only be things directly related to motorcycles and the industry – we want you to like our emails.

We use a third party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice.
You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails.

Links to Other Web Sites 
This privacy notice does not cover the links within this site linking to other websites. Those sites are not governed by this Privacy Policy, and if you have questions about how another site uses your information, you’ll need to check that site’s privacy statement. 

Access to Your Personal Information 
You are entitled to access the personal information that we hold. Email us at info@heedfulapp.com and we will address your enquiry as soon as we can.

Changes to this Privacy Notice
We keep our privacy notice under regular review. This privacy notice was last updated on 1st June 2018.

Cookies Policy
We use a system of classifying the different types of cookies which we use on the Website, or which may be used by third parties through our websites. The classification was developed by the International Chamber of Commerce UK and explains more about which cookies we use, why we use them, and the functionality you will lose if you decide you don't want to have them on your device.

What is a cookie?         
Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user's device.  

How long are cookies stored for?
Persistent cookies - these cookies remain on a user's device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.  

Session cookies - these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience.

You can find more information about cookies at www.allaboutcookies.org and www.youronlinechoices.eu.

Cookies used on the Website
A list of all the cookies used on the Website by category is set out below.

Strictly necessary cookies 
These cookies enable services you have specifically asked for.  These cookies are essential in order to enable you to move around the Website and use its features, such as accessing secure areas of the Website.

Performance cookies 
These cookies collect anonymous information on the pages visited.  By using the Website, you agree that we can place these types of cookies on your device.

These cookies collect information about how visitors use the Website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the Website works.

Functionality cookies
These cookies remember choices you make to improve your experience.  By using the Website, you agree that we can place these types of cookies on your device.

These cookies allow the Website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.  

Third party cookies 
These cookies allow third parties to track the success of their application or customise the application for you. Because of how cookies work we cannot access these cookies, nor can the third parties access the data in cookies used on our site.
For example, if you choose to ‘share’ content through Twitter or other social networks you might be sent cookies from these websites. We don't control the setting of these cookies, so please check those websites for more information about their cookies and how to manage 

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